Secrets of a sale with a Webinar –

Before you read this, I have to warn you that it will make some sensitive people upset. Its no wonder, though.
The news is blaring about the economy and how terrible things are for business. Its got lots of entrepreneurs running scared. And thats not just for us internet marketers – it goes DOUBLE for Mom-and-Pop, Brick-and-Mortar stores like the ones in YOUR hometown.

What if I told you there’s a way you can take what you ALREADY KNOW about marketing online and TEAM UP with the BEST businesses in your area to make MORE money. More money than EITHER of you could make alone. And you actually do it by HELPING people, not SELLING them!

Most people know that communication with their customers is essential in order to build a client base that turns into repeat business.

Can you possibly communicate with your customers too much? In our professional opinion…yes. If you are not communicating the right way with your customers they will soon stop opening your emails and probably add you to their "black list" or consider you a spammer and never open an email from you again.

So the big questions is … how can you effectively communicate with your customers without making them feel you are spamming them?

YouBuzz.com, a unique new social media Web site, is making it possible for people to buzz about their lives with others all around the world. Members can use the free site to create a buzz about anything or submit posts based on a wide variety of categories.         

A new social Web site is giving people a unique opportunity to discuss the latest “buzz” with others worldwide. Called YouBuzz.com, the free site is a world-class social media/micro-blogging community where people can buzz about what’s happening in their day—good or bad.  

No matter how great your product is, or how great your website looks, your online business will be left spinning it’s wheels unless the search engines know you exist… and your potential customers can find you in the search engines!

Revisit your keyword research regularly: If it’s been a few months (or a few years!)  since you did keyword research on your market, you could be targeting keywords that no one is searching on anymore, and missing out on keywords that would bring great, highly targeted traffic to your website.   Things change pretty quickly in the search engines!

In marketing, points of contact between the customer and your communications, products and people are the only things that really matter.  These interactions with you constitute your marketing, from the customers point of view.  These are  touch points, and we find that most of them aren’t itemised in a firms marketing budget or plan.
There used to be just four Ps of marketing (product, price, place and promotion) which are sometimes referred to as the marketing mix.   Every marketing expert seems to have their own set of P’s, and wants to interfere with what is a very useful framework for trying to a target a specific group of customers with a specific product.

SWOT is an abbreviation for Strengths, Weaknesses, Opportunities and Threats

SWOT analysis is an important tool for auditing the overall strategic position of a business and its environment.

The Key Distinction – Internal and External Issues

Strengths and weaknesses are Internal factors. For example, a strength could be your specialist marketing expertise. A weakness could be the lack of a new product.

Opportunities and threats are external factors. For example, an opportunity could be a developing distribution channel such as the Internet, or changing consumer lifestyles that potentially increase demand for a company’s products. A threat could be a new competitor in an important existing market or a technological change that makes existing products potentially obsolete.