No matter how great your product is, or how great your website looks, your online business will be left spinning it’s wheels unless the search engines know you exist… and your potential customers can find you in the search engines!

Revisit your keyword research regularly: If it’s been a few months (or a few years!)  since you did keyword research on your market, you could be targeting keywords that no one is searching on anymore, and missing out on keywords that would bring great, highly targeted traffic to your website.   Things change pretty quickly in the search engines!