Despite what the snake oil sellers might tell you, there are no miracle shortcuts in internet marketing. It’s an ongoing conversation requiring commitment, effort and perseverance – but that doesn’t mean it has to be gruelling.

Smart planning can pay off, so here are seven tips to get you started.

1) Set up email alerts

Whatever your business, it’s important to track your brand’s internet mentions so that you can respond promptly to opportunities or criticisms, but running internet searches everyday is time consuming, so this is one job it’s wise to automate.

Internet Marketing

Many ways help web sites rank better in the search engines. From writing better copytext to getting one-way links from well-ranked websites, directories and blogs.

There are various types of internet marketing:

1. Search engine optimisation – also known as Search Engine ranking or marketing
2. One-way link building
3. Article writing and submission
4. Blog reviews
5. Copy writing and re-writing
6. Directory submissions
7. Google PPC click

Search Engine Optimisation

This is the most important part of online marketing.