Among SEO professionals, there isn’t always consensus on precisely which and to what degree site factors contribute or detract from rankings on Google because the factors actually vary by industry. There are indeed, a number of contentious issues: markup and content quality, use of title tags, site organization and even arguments that Google Analytics data factors in to site rankings. Not likely (yet), but certainly up for debate among SEO professionals.

However, there are some Google ranking factors that most professionals agree affect site positioning on Google SERPs. However, these are opinions, find out for yourself how these apply to projects you’re working on.

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A locally focused campaign will still include all of the same kinds of white hat search engine optimization techniques such as optimized content and inbound link building, but will focus on outlets and keywords that are attuned to the surrounding area or business catchment zone. The aim of local SEO is to increase online visibility and brand awareness not on the web as a whole, but in the localities served by the business. This niche approach will deliver a much better ROI and be more beneficial to a company that is only able to service leads within a certain radius of their physical location.

Google has started ranking webpages by the speed with which they load.

The search giant is using the loading speeds to help rank the lists of sites it produces in response to keyword queries.

Google said it had taken the action because studies have shown that web users much prefer to visit sites that load quickly.

However, it said the change would only affect the rankings of a very small number of webpages.

Long load

Before now Google’s ranking of results has been based on the relevance of the text on a webpage and how many other sites refer to it as a good source of information.

A SEO book is the key for those people that have been running web sites without high ranking in the results page of search engines. It goes without saying that at the initial site design, the true success of your business efforts will be materialized in the number of visitors you are going to register. The higher you are ranked by a search engine such as Google, Yahoo, MSN search, or others, the more intense the visitor traffic of your Internet site. But to many people effective link building remains a pretty obscure concept.

The search engine optimization industry is known to rally around a fallen comrade one moment and in the next instant, eat one of its own. It’s considered a mercy killing needed to save SEO reputations.

It’s never a good idea for an SEO to try and fool another SEO – or a few hundred thousand of them.

When I started blogging about 2 years ago now – I wrote a post sharing tips on what I was doing.  Down the line, I thought it would be useful to update those tips and share some other pointers.  I say 20 Tips – but  it may extend beyond that.  Some 24 months later my passion for blogging is still there.  I’ve learned quite a bit about blogging over the past year – and keen to continue on this learning curve.  But meanwhile, I thought I’d share my updated ‘hands on’ Top 20 tips with you:

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No matter how great your product is, or how great your website looks, your online business will be left spinning it’s wheels unless the search engines know you exist… and your potential customers can find you in the search engines!

Revisit your keyword research regularly: If it’s been a few months (or a few years!)  since you did keyword research on your market, you could be targeting keywords that no one is searching on anymore, and missing out on keywords that would bring great, highly targeted traffic to your website.   Things change pretty quickly in the search engines!

In marketing, points of contact between the customer and your communications, products and people are the only things that really matter.  These interactions with you constitute your marketing, from the customers point of view.  These are  touch points, and we find that most of them aren’t itemised in a firms marketing budget or plan.
There used to be just four Ps of marketing (product, price, place and promotion) which are sometimes referred to as the marketing mix.   Every marketing expert seems to have their own set of P’s, and wants to interfere with what is a very useful framework for trying to a target a specific group of customers with a specific product.