I read this post this morning and it completely just extended and went into more detail in what I was talking about on Facebook this week. 

Thumbs up for Brett Wash for having the courage for blasting it out there –
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Sometimes it just seems impossible to crack the top 10 in Google, Bing, or Yahoo for a keyword phrase. Even with extensive investment in on-page optimization and link building, your site may languish at the top of page 2 while cheap-looking sites dominate the first 10 listings. Despite all your spending on SEO tricks, there may be a very good reason that your site isn’t ranking better: It  Doesn’t Deserve A Good Spot.

Despite what the snake oil sellers might tell you, there are no miracle shortcuts in internet marketing. It’s an ongoing conversation requiring commitment, effort and perseverance – but that doesn’t mean it has to be gruelling.

Smart planning can pay off, so here are seven tips to get you started.

1) Set up email alerts

Whatever your business, it’s important to track your brand’s internet mentions so that you can respond promptly to opportunities or criticisms, but running internet searches everyday is time consuming, so this is one job it’s wise to automate.